Guide to Google My Business for Home Builders and Decorators
Google My Business is a free tool that helps businesses manage their profiles across Google platforms including Google search and Google maps. Your Google My Business profile houses a variety of information that your potential customers can view when they “Google” your business. This includes your business’s:
- Photos - show room
- Address
- Contact details like Phone number , fax ,email
- Questions and answers
- Google Reviews
- Popular times
- Google My Business posts
- Social media sites
- Services and Products
You can utilize this platform to edit your information and post updates about your business right on the biggest search engine in the industry. You can also interact with customers by answering questions or replying to reviews. Ensuring your Google My Business information is correct and up to date is critical to your ability to attract leads and customers to your website, social media, and business through the Google search engine.
Why is Google My Business helpful and effective for your business ?
Keeping your Google My Business account updated, active and full of relevant information helps you in several ways.
Ranking in Google (Boosting Page ranking on Google )
First, treat as priority to having a robust Google My Business Account helps your website rank better on the Google search engine results, meaning you can potentially outrank a competitor who is not using Google My Business and be better prepared to rank with top among others on 1st page ranking .
For example, A home rebuilder or renovator started posting on our client’s Google My Business Listing regularly in February of 2019 at which point they can see a steady increase of business views, customer actions, photo views, and website sessions from organic search traffic.
Because a Google My Business listing provide a direct link to your website, your phone number, and your address to automatically load into Google maps, users are able to contact you without even landing on your website ,some time walk-in customer just browse and search keyword related to house renovation and google maps just pin point to your office location as the browser happen into be near your showroom’s location
Organic search sessions to your website are also likely to increase when you fully utilize your Google My Business listing. The average organic traffic prior to posting regularly on Google My Business for this client was 200 sessions per month. After optimizing the Google My Business Listing and posting updates regularly, the average sessions increased by 44%
The discovery numbers of how users found the business also increased with the overwhelming majority of the searches coming from consumers who search for a category, product or service, which means that without the Google My Business listing, customers may not have found your business specifically when searching for “home building in [location]
Maintaining Google My Business Account Means to consistently update your websites by :
- Posting Frequently,Company news, special offers, recent blogs, and other content
- Responding to Customer Reviews,Both positive and negative with as much personalization as possible
- Updating your Information When Needed Posting promotional campaign hours
By Doing the Above, You’re Helping Yourself Get Google “ reward points by putting in the effort to post on Google My Business
Providing Helpful Information (Good Content advice are always appreciated )
Similar to other social media networks you can post useful advice and content on your Google My Business Account to show your experience and expertise Providing this helpful content also builds trust with consumers and helps them in their home renovation or remodeling requirement . This also gives you an opportunity to create a better first impression with content in your Google My Business before they plan a walk-in to your showroom
Local SEO Marketing
Google takes into account a browser’s location when they make any type of search request on the move . This helps local customers find your home remodeling or decoration rebuilding service business, but it only works if your location information is up to date when happened they are nearby your showroom . Factoring in local search marketing , GMB helps your business get in touch with the right people, many of whom may already be interested or wish to do walk-in to make enquiry in the services you provide.
Getting Reviews
Reviews are an essential part of the buying process for consumers, especially when making large purchases such as buying into realestate or in renovation or remodelling their new bought property
When your Google My Business Profile has positive reviews, your company becomes more trustworthy (or untrustworthy if the reviews are poor) and potential clients can see what it’s like to work with your business.
How and When to use Google My Business?
Google My Business is similar to other social media platforms in the way the platform is used. To post you simply log in to your Google My Business account, and click ‘Create Post’ on the right-hand side of your screen. From there, you can choose to create a post on ‘What’s New’, an ‘Event’, an ‘Offer’, or a ‘Product’. ( get a copy of the low price training guide )
Accessing and Using your Google My Business
Google My Business is a free resource your business can use to help keep consumers informed and generate more traffic to your website. As a best practice, keep your profile information up to date and create a post about once a week. Posts on your Google My Business account will expire after 7 days, so posting once every 7 days will keep something on your profile at all times. Remember to use engaging content such as photos, videos and any promotions you may have.
Creating a Google My Business Listing
Don’t have a Google Business account yet? You can set one up in just a few minutes.
How to set up a Google Business Account
- First, login to the Google Account you would like to be associated with your business. For most companies, a business email address associated with Google will be your best option.
- Then go to google.com/business and click “Start now” and enter your business name.
- Enter the information the prompts request including your business address, phone number, website, and a bit about your business.
- Then you’ll be prompted to verify your Google My Business listing with a couple of different options
No comments:
Post a Comment