How Small business will benefit from marketing on Google My Business 3.0 Training Guide

 How Small business will benefit from marketing on google my business

Nowadays ,when one is looking for a cafe , a car mechanic shop, Gym or hair salon , or a typical storefront for essentials , It’s no wonder that 86% of people use Google's search engine to find local businesses.

How Small business will benefit from marketing on google my business

If you own a local small or medium enterprise , you will possibly note that 80% of your potential customers look up your business online for review data or for local showroom , or sometime, they just need their nearest venue to settle their immediate requirement - Hungry go where nearest good restaurant . For this reason, services like Google Places, Maps, and Google My Business have been very crucial for small businesses.

Google has thought up of these necessity to make up for both retailer and consumers happy, therefore Google My Business sprout up in 2018 and now is the prominent site for entrepreneurs to list their businesses , so they get to be found easily

Customers love reviews and details. They connect more with your business when they feel that they know enough and are delighted when they see the experiences of fellow customers in the form of reviews and pictures. According to analyst research data - “businesses which continuously keep updating photos on their listings tend to receive 60% more requests for directions on Google Maps. They also get 55% more clicks through to their websites.”

A Good Google My Business post can contain information about events, special deals ,bonus offer , new product launch etc The post may contain, images, videos, link in bio url and calls-to-action. all links can direct consumers to your website or product listings .

the following will specifically show an example at how Google My Business posts can help people optimize their businesses listing and online presence on the web

1. sharing of the latest, important and promotional information

Customers are usually inclined towards searching for specific information such as events, deals , special offers, discounts on the basis of their products/services. You can make your product and services stand out by sharing the latest photos, discount specials and other relevant information through your posts using Google My Business tools.

2. Consumer influences

If potential customer search and stumble upon your business listing, the most important thing which will then influence their buying interest is whether or not your business seems relevant to them and inspires some action.

With the help of good article post on your profile , you can highlight your specific offers or specials and give justifying reasons to potential customers to visit your store. The more your posts emphasize the uniqueness of your products/services, the better are the chances of success so they will look at your location and start browsing on google map to plan their trip to your storefront

3. You can help customers discover what’s trending

They would prefer visiting your store only if they come to the conclusion that whatever your business is offering to them is something really unique and special and easy to find your location . Using GMB posts, you can share information about any updates you’ve made to your product/service This helps customers discover your business in greater details.Keep updating your posts on GMB

When I searched for a good restaurant on Google Maps, I came across this interesting post which talked about their special menu. So, I didn’t just get information about its location but also a reason to book a table http://instantly.it works very well also for Real estate sales , rental of housing rooms , hair salon , or even a car mechanics shop when typically , the quickest way to find near vicinity through using of google map work best with all google tools and especially for google my business

4,Always remember visibly unique and informative Google My business post can draw the attention of a large number of potential clients to towards your website and ultimately increase your brand awareness also .

Want To Make Your Posts Special? Let’s Explore Some Unique Ways.

Your GMB post must be unique and showcase relevant information. You can make it better by adding quality pictures, videos, calls-to-action and encourage potential customers to try out your products or services.

Here are some tips to help you while creating GMB posts:

Keep the headline short

Include the relevant details in description of your post itself. You can also ensure the inclusion of the useful keywords or some hashtag and accomplish SEO goals simultaneously.

Learn to Inspire to attract readership and show case business values

Learn to put in nice quotes that inspires . Writing Inspiring title which are eye-catching and inspire customer action goes a long way Try to be brief with your headline.

show your customers that you really care about them and their loved ones. Customers usually are more inclined towards business which reflect values and understand their true needs.

5. Use pictures and videos wisely

To make your posts stand out, you need to use photos and videos efficiently and wisely. Use vibrant pictures which are well-lit and well-focused.

Videos have always remained the favorites of the online community and they can transform your Google my business posts as well. More than 70% of customers agree that they just love videos - short clips and trendy

The videos should be less than 100MB in size and also in a proper format. GMB accepts MP4, WMV, FLV, AVI, MKV, MPG and MTS video file types.

6. Buy-this - quick Call to action

Your post is a great opportunity for you to talk directly to your customers. While promoting events or offers for your business, including a call to action in your GMB post can really do wonders.

You can include instructions like “ I want This ”, “ Order Now ” or the recently added “Call Now” to boost sales for events or activities. You can also promote contests and giveaways through your posts

Based on the massive audience who like to use search engine , trends like these, it has become beneficial for the businesses to prioritize their marketing decisions to inspire the buying behavior of customers. Google My Business is, without a doubt, an effective business listing tools when it comes to empowering small businesses and enables them to connect with their customers directly.

Good inspiring post with picture, video have enabled businesses to inspire customers to buy more. enhancing the bonding between your brand / product / services with the potential customer. Your business features can no be made visible on platforms like Google Maps and Search with the help of such posts and this has massively enabled the business owners to reach out to more and more people across smart devices using social signals with the help from social networking platforms